Coaching, leadership and go-to-market support for healthcare and health-tech teams — from seed-funded startup, through scale-up, to exit. Hands-on, embedded, and built on real operating experience across UKI, EU, GCC and other growth markets.
say helloThe shape of most engagements: flat, noisy, hard-won progress — then a genuine inflection once the fundamentals are right.
What we do
Every engagement starts with one honest question: where is this team actually stuck? These are the four areas we're brought in for most often — usually two or three at once.
Direct, experienced coaching for founders and first-line leaders — not off-the-shelf frameworks. We've built and run commercial teams ourselves, so the advice is grounded in what actually happens in the room.
Support through the hardest transitions: from seed-funded startup, into product development and first commercialisation, then into the operational rigour that scale demands. We embed alongside your team at each stage.
Market entry, commercial models, pricing and health economics — plus the on-the-ground relationships and cultural fluency to open doors across some of healthcare's most complex and relationship-driven geographies.
Getting the commercial engine, the team, and the growth story into shape well before a process starts — so due diligence is a formality, not a scramble, and value is visible to a buyer or investor.
How the work unfolds
Most clients don't come in for a single project. They come in for a stage of the journey, and we tend to stay close as they move through the next one.
Seed-funded, early team, finding product-market fit. Coaching for founders, first commercial hires, and the discipline to say no to the wrong deals.
Product is working, first customers are live. Building repeatable commercial process, growing the leadership team, and entering new markets deliberately.
Proven model, multiple markets. Operational rigour, distribution and procurement frameworks, and a leadership team that can run without you in every room.
Positioning the business, the numbers and the team for diligence — and making sure the growth story holds up under scrutiny.
Kevin has a rare blend of strategic thinking, commercial grit and deep emotional intelligence. He builds trust fast, with customers, clinicians and execs alike.
Geographies
Relationship-led, regulated, and procurement-heavy markets — where a good product isn't enough on its own.
NHS and private provider routes to market, procurement frameworks, and the relationships that shorten a long sales cycle.
Multi-country commercial models, pricing and health economics, and distribution partnerships across fragmented healthcare systems.
Market entry planning and stakeholder navigation for a region with different buying dynamics, timelines and partnership expectations.
Building and leading commercial organisations across culturally and structurally diverse markets, from the ground up.
In more detail
The four areas above, broken down into the specific work we actually do.
How we work together
No fixed package. The shape of the engagement follows what you actually need, not the other way round.
A single sharp problem, a second opinion, or help before a big moment — a board meeting, a key hire, a tricky negotiation. No retainer, no ramp-up. Just the right conversation at the right time.
Ongoing, embedded support at a regular cadence — leadership coaching, commercial reviews, and a consistent sounding board as priorities shift. Properly in the loop, not parachuted in.
A defined piece of work with a clear scope and outcome — a market-entry plan, an exit-readiness review, a commercial operating model. Fixed timeline, fixed deliverable, agreed up front.
A standing seat at the table — commercial and go-to-market judgement available to the board, without being in the business day to day. Built for founders who want an experienced operator's view at governance level.
What people say
A small selection — from CEOs, board members, global commercial leaders and NHS partners. Hover to pause.
I could not recommend Kev highly enough. His industry and market knowledge would be an asset to any organisation.
A fantastic CCO / GM / Commercial Advisor and a great human being — I highly recommend Kev.
Kevin's people-first approach and ability to deliver in tough markets has always stood out.
Wholeheartedly recommend Kevin to a growing business of any sort — subject matter expertise, mentor mentality, and pure tenacity.
Kevin has a rare blend of strategic thinking, commercial grit and deep emotional intelligence. He builds trust fast, with customers, clinicians and execs alike.
For all the imaging companies in Europe who need strong leadership — Kevin's your man.
The best Commercial Leader I have ever worked with. World-class industry knowledge combined with an instinctive ability to win round customers.
I could not recommend Kev highly enough. His industry and market knowledge would be an asset to any organisation.
A fantastic CCO / GM / Commercial Advisor and a great human being — I highly recommend Kev.
Kevin's people-first approach and ability to deliver in tough markets has always stood out.
Wholeheartedly recommend Kevin to a growing business of any sort — subject matter expertise, mentor mentality, and pure tenacity.
Kevin has a rare blend of strategic thinking, commercial grit and deep emotional intelligence. He builds trust fast, with customers, clinicians and execs alike.
For all the imaging companies in Europe who need strong leadership — Kevin's your man.
The best Commercial Leader I have ever worked with. World-class industry knowledge combined with an instinctive ability to win round customers.
Kevin played a pivotal role in helping Annalise grow into complex markets such as the NHS, always leading with a thoughtful, people-first approach.
Kevin was instrumental in building the EMEA commercial organisation from the ground up, capturing a significant share of the AIDF fund as Annalise expanded into the UK.
As Head of Sales for EMEA, Kevin demonstrates strong leadership and creates a culture where the team feel empowered and motivated.
I've had the pleasure of working alongside Kevin for many years — genuine, caring, and consistently a rare warmth and integrity that elevates the entire team.
A true team builder and hands-on leader. Kevin was instrumental in helping us significantly grow the business together.
He actively mentors and develops his team, exhorting them to succeed, take risks and challenge themselves, within a supportive environment.
Kevin sets the gold standard for what it means to be an outstanding leader and mentor.
Kevin played a pivotal role in helping Annalise grow into complex markets such as the NHS, always leading with a thoughtful, people-first approach.
Kevin was instrumental in building the EMEA commercial organisation from the ground up, capturing a significant share of the AIDF fund as Annalise expanded into the UK.
As Head of Sales for EMEA, Kevin demonstrates strong leadership and creates a culture where the team feel empowered and motivated.
I've had the pleasure of working alongside Kevin for many years — genuine, caring, and consistently a rare warmth and integrity that elevates the entire team.
A true team builder and hands-on leader. Kevin was instrumental in helping us significantly grow the business together.
He actively mentors and develops his team, exhorting them to succeed, take risks and challenge themselves, within a supportive environment.
Kevin sets the gold standard for what it means to be an outstanding leader and mentor.
Who's behind it
Healthcare Growth Partners was built on a simple premise: healthcare and health-tech businesses deserve more than advice — they need a dedicated partner for growth, who has actually done the job.
Kevin and the team have worked for and advised startups, scale-ups and global enterprise vendors, with deep hands-on experience commercialising products across multiple geographies — including as EMEA Sales Head at Annalise.ai, and senior commercial roles at GE Healthcare and Fujifilm. He has a direct style, a strong network, and significant experience running complex, multi-stakeholder sales processes, including within the NHS.
The preferred approach is hands-on: embedding with your team as you grow, rather than delivering advice from the sidelines. Engagements range from long-term advisory to focused, tactical support — we only take on work where we're confident we can add real value, and we'll happily put you in touch with existing clients before you commit to anything.
Get in touch
A short conversation is usually enough to work out whether there's a fit. If there isn't, we'll say so — and point you somewhere better.
We always suggest speaking to an existing client before starting an engagement — just ask, and we'll make the introduction.